One Touch Solutions

World Wide Outbound Telemarketing Services

Wednesday, December 22, 2010 by one touch

Telemarketing is a direct sale marketing strategy where a telemarketer tries to sell a product or service by means of persuasion to the prospective customers. It is a marketing technique that’s carried out over the phone. Telemarketing calls are also referred to as Cold Calls, as the customers did not request that he shall be contacted. It is an effective and a widespread method to contact the customers and make a sale. Telemarketing requires effective communication skills that reflect the personality of the salesperson over the phone. Telemarketing calls can be Lead Generation or Business to Consumer (B2C).

ADVANTAGES OF TELEMARKETING

Inbound Telemarketing is very beneficial as it allows an easy interaction with the customers, and answering all their queries and concerns. It helps in reducing the sales cost greatly. Also, on can gather a lot of information of the customer if the script is properly designed. The results can be measured easily and it is fast moving as the calls are short and the actions are implemented instantly. Also the territory of sales is expanded as conversation over the phone facilitates you to go local, national and international too.

CRITICISM OF TELEMARKETING

Telemarketing has its disadvantages and faces criticism as well.  One of the major disadvantage of telemarketing is that a large number of people are becoming averse to telemarketing calls. It’s been negatively associated with various frauds and scams. People consider it to be an unethical business practice and a harassment which consequently end up in hang ups and customers using various technologies to completely screen off these unwanted calls. Government too, is implementing more controls and tougher measures to curb these telemarketing calls. Another major disadvantage of telemarketing is it lacks visual contact. Also, it demands the telemarketers to be well equipped with the product, else they’ll end up providing incorrect or incomplete information to the customer. The products may be deceptively over priced too, if we use the telemarketing technique.

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3 comments:

On December 22, 2010 at 9:17 PM one touch said...

Call Center services are extensively used by business houses. Call Centre is an office, the main purpose of which is to receive and transmit a large number of calls by telephone. Major business houses use these services to interact with their customers.

 
On October 18, 2011 at 11:21 PM eims said...

Thanks for posting your insights and experiences.
Anybody looking for Lead Generation

 
On February 27, 2012 at 10:21 PM Unknown said...

Call centers offer inbound call centers services , outbound call center services , answering services and many more other value added services.

inbound call center