World Wide Outbound Telemarketing Services

Wednesday, December 22, 2010 by one touch

Telemarketing is a direct sale marketing strategy where a telemarketer tries to sell a product or service by means of persuasion to the prospective customers. It is a marketing technique that’s carried out over the phone. Telemarketing calls are also referred to as Cold Calls, as the customers did not request that he shall be contacted. It is an effective and a widespread method to contact the customers and make a sale. Telemarketing requires effective communication skills that reflect the personality of the salesperson over the phone. Telemarketing calls can be Lead Generation or Business to Consumer (B2C).
ADVANTAGES OF TELEMARKETING
Inbound Telemarketing is very beneficial as it allows an easy interaction with the customers, and answering all their queries and concerns. It helps in reducing the sales cost greatly. Also, on can gather a lot of information of the customer if the script is properly designed. The results can be measured easily and it is fast moving as the calls are short and the actions are implemented instantly. Also the territory of sales is expanded as conversation over the phone facilitates you to go local, national and international too.
CRITICISM OF TELEMARKETING
Telemarketing has its disadvantages and faces criticism as well.  One of the major disadvantage of telemarketing is that a large number of people are becoming averse to telemarketing calls. It’s been negatively associated with various frauds and scams. People consider it to be an unethical business practice and a harassment which consequently end up in hang ups and customers using various technologies to completely screen off these unwanted calls. Government too, is implementing more controls and tougher measures to curb these telemarketing calls. Another major disadvantage of telemarketing is it lacks visual contact. Also, it demands the telemarketers to be well equipped with the product, else they’ll end up providing incorrect or incomplete information to the customer. The products may be deceptively over priced too, if we use the telemarketing technique.

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Call Centre - Ensuring the growth of your business

Tuesday, December 7, 2010 by one touch

Call centre is an office for the purpose of transmitting and receiving calls. It is run by a company for administering incoming product support or inquiries from customers. Most of the business houses are hiring the services of call centers in a bid to improve their business and their relationship with the customers. Customers are very demanding these days. They want that a company’s representative is available 24x7 to them. Thus, Call Center outsourcing is spreading its wings day by day. Major businesses use the services of call centers to interact with its customers. Which ever part of the world you may belong to, whatever business you may run, call center services always prove to trigger the success of a business.

Agents are one of the most important components of these centers, thus, their performances are always monitored. To ensure quality, call centres provide them with essential trainings in the fields of order taking, responding to enquiries and troubleshooting. The yearning for survival is increasing as the competition in the industry gets fiercer making the task of these centers more important than ever before.

These can widely be divided into two parts- Inbound Calls and Outbound Calls. Inbound Calls are handled by a particular agent that looks after the query of the customer, handles the task appropriately while minimizing the wait time. Outbound Calls generally relate to telemarketing that requires skills to sell the product or service.

The striking feature of a call centre Service is it’s round the clock availability that helps businesses to cater to diverse requirements of customers all around the world that comprise of different time zones. A call center provides high quality services to its clients as it trains the agents after receiving the work from business houses.

The companies that do not outsource their work find it difficult in managing themselves. Call center outsourcing helps companies to reduce their costs as the company no longer spends on hardware, software, training and hiring staffs and lets the company focus on its core areas.

Therefore, call centre have helped the businesses to concentrate on the major areas. Thus, hiring their services is the need of the hour.

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